DIC - HOME TO GREAT IDEAS

Campaign for Dubai Internet City at GITEX that brings the strategic idea “Home To Dubai’s Great Ideas” to life. Using neon lights and bold iconography, this stylish campaign demonstrates the great work being created by the DIC community; Unique icons designed to represent their incredible partners brilliant tech achievements. The goal was to show the abundance of creativity, energy and innovation that flourishes within their incredible ecosystem, with Dubai Internet City at the centre of this magnificent and vibrant community.

Project scope included key visuals, a custom designed font, on-site branding, the social media campaign and outdoor media.